Bansko is a town in southwestern Bulgaria, located in Blagoevgrad Oblast near the city of Razlog. Once mainly a stockbreeding and travelling merchant community, the town is now an international centre for winter and summer tourism. More recently Bansko has become a known hotspot for digital nomads driven in part by the relative affordability of the location combined with its natural scenery.

Blagoevgrad Province, also known as Pirin Macedonia or Bulgarian Macedonia, is a province (oblast) of southwestern Bulgaria. It borders four other Bulgarian provinces to the north and east, the Greek region of Macedonia to the south, and North Macedonia to the west. The province has 14 municipalities with 12 towns. Its principal city is Blagoevgrad, while other significant towns include Bansko, Gotse Delchev, Melnik, Petrich, Razlog, Sandanski, and Simitli.