On April 4, 2011, Barack Obama, the 44th president of the United States, announced his candidacy for re-election as president. On September 5, 2012, he again became the nominee of the Democratic Party for the 2012 presidential election. Along with his running mate, Vice President Joe Biden, Obama was opposed in the general election by former Massachusetts Governor Mitt Romney, along with various minor candidates from other parties. The election took place on Tuesday, November 6, 2012.

Jim Messina is an American political adviser who was the White House deputy chief of staff for operations under President Barack Obama from 2009 to 2011 and served as the campaign manager for Obama's successful 2012 re-election campaign. His "innovative fusion of technology and politics led Google chairman Eric Schmidt to call the 2012 race 'the best-run campaign ever'". He is the CEO of the Messina Group.