Air Jordan is a brand of basketball shoes, athletic and style clothing produced by Nike. It was created for former professional basketball player Michael Jordan; the original Air Jordan sneakers were produced for Michael Jordan in early 1984, released to the public in late 1984. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, Bruce Kilgore. Since its introduction into the sports shoe market, the Air Jordan evolved from the original basketball shoes to models for different uses, including I-XXXIII; the Jordan brand sponsors 21 active NBA players, including Jimmy Butler, Chris Paul, Blake Griffin, Russell Westbrook and Carmelo Anthony. They endorse Nike Air Jordan products, they sponsor other leagues such as the MLB, NFL, NASCAR, WNBA, as well as French football team Paris Saint-Germain. With the official release on September 14, 2018, this is Jordan Brand's first collection with a soccer club. AJ I: The Air Jordan 1 was first produced for Michael Jordan in 1984, it was designed by Peter C.
Moore. The red and black colorway of the Nike Air Ship, the prototype for the Jordan 1, was outlawed by NBA Commissioner David Stern for having little white on them, it is a common misconception that the Jordan 1 was banned however, it was indeed the Nike Air Ship. After the Nike Air Ship was banned, Michael Jordan and Nike introduced the Jordan 1 in color ways with more white such as the "Chicago" color way and the "Black Toe" color way, they used the Nike Air Ship's banning as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage for the Jordan 1 and that whoever wore them had a certain edginess associated with outlaw activities. Fragment x Jordan 1's: Staying true to the original Air Jordan, the remastered design features an all-over, premium leather execution with black overlays, blue accents, Fragment insignia; the Air Jordan I was released on the market from 1985 to 1986, with re-releases in 1994, 2001–2004, 2007–2018. Here are some released colorways: Breds Black Red: September 15, 1985 White/Black-Red: September 15, 1985 Black/Royal Blue: 1985 White/Blue: 1986 Pewter/Black Max-Orange: January 31, 2009 White/Sea Green: July 4, 2009 Black/Shadow Grey-White: September 1, 2009 Wolf Grey/Spice White: July 1, 2010 Metallic Silver/White: November 1, 2010 Black/Anthracite: December 1, 2010 Altitude Green/Black: December 11, 2010 AJ II: The success of the Air Jordans 1 encouraged Nike to release the New Air Jordan in 1986 for the new basketball season.
Designed by Peter Moore and Bruce Kilgore, the original Air Jordan II was unique in that it was made in Italy. The Air Jordan 2 retailed with a full length encapsulated Nike air bubble for maximum comfort; the Air Jordans 2 was the first Jordan not to have the Nike swoosh on the upper. The Air Jordans II was retailed at $100; the Air Jordan was released from 1986 to 1987. The model was revived from obscurity when Air Jordans collaborated with Just Don to create the Just Don x Air Jordans 2; the shoe featured premium blue quilted leather inspired by a Chanel handbag and released in limited numbers on January 31, 2015 for $275. The shoe was released again in a Beach colourway bundled with a premium snapback and gold pin for $650 on January 30, 2016 re-released in 1994, 2004–2005, 2008, 2010, 2014–2018. AJ III: The Air Jordan III was designed by Tinker Hatfield who works for Nike as a designer for stores and offices. By that time Michael Jordan was ready to leave Nike, it was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look.
The Air Jordan III was famous for the humorous ads depicting film director Spike Lee as Mars Blackmon, the character he played in his film She's Gotta Have It. This campaign was known as the "Mars and Mike" ad campaign, one of Nike's most successful advertisement campaigns; these were the first Jordans to feature the "NIKE AIR" logo on the back, but replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 NBA Slam Dunk Contest and many other events in his basketball career; the Air Jordan III's had poor sales when first reintroduced in 1994. On their second reintroduction in 2001, they sold well; the "Fire Red" Air Jordan III was released in March 2007, late again in 2013. In 2007, the Jordan Brand collaborated with director Spike Lee to release a limited pair of Air Jordan III's with a colorway based on the blue-yellow poster for Lee's film Do the Right Thing; the same year saw the reintroduced versions of the Air Jordan III's in two monotone colorways, all black and all white, nicknamed the "Black Cats" and the "Pure Moneys" respectively.
2007 had the "Flips" which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed "Flipping" the original design of white leather with elephant print trim. In 2009, the Jordan Brand reintroduced the sought after Air Jordan III in the True Blue colorway, it was an international-only release, meaning they were not sold in the US. In 2011, the brand released a Black History Month Air Jordan III colorway in commemoration of the 35th anniversary of Black History Month; the sneaker is black with gold stitching as well as laser print around the toe and heel. The BHM III was a limited release and there was said to have been no more than 3,000 pairs made; the same year saw the release of the "True Blue" III on June 4. The Stealth colorway of the III was released in Septemb
A jockstrap is an undergarment for supporting the male genitalia during cycling, contact sports or other vigorous physical activity. A jockstrap consists of a waistband with a support pouch for the genitalia and two elastic straps affixed to the base of the pouch and to the left and right sides of the waistband at the hip; the pouch, in some varieties, may be fitted with a pocket to hold an abdominal guard to protect the testicles and the penis from injury. The word jockstrap has purportedly been in use at least since 1891, a contraction of "jockey strap", as the garment was first designed for bicycle-riding messengers and deliverymen, or'bike jockeys'; the Bike Jockey Strap was the first jockstrap manufactured in America in 1874. Jockey meaning'rider' a race horse rider, has been in use since 1670. Jockey itself is the diminutive form of the Scots nickname Jock as Jackie is for the English nickname Jack; the nicknames Jack and Jackie and Jockey have been used generically for'man, boy, common man'.
From the period c.1650–c.1850,'jock' was used as slang for penis. The more recent American slang term'jock', meaning an athlete, is traced to 1959 and is itself derived from'jockstrap'; the jockstrap was invented in 1874 by C. F. Bennett of a Chicago sporting goods company, Sharp & Smith, to provide comfort and support for bicycle jockeys working the cobblestone streets of Boston. In 1897 Bennett's newly formed Bike Web Company patented and began mass-producing the Bike Jockey Strap; the Bike Web Company became known as the Bike Company. Bike was, until 2016, a leading producer of jockstraps. In that year, the company and its trademarks were purchased by Russell Athletic; the jockstrap was influential in early 20th-century medicine with the invention of the Heidelberg Electric Belt, a low-voltage electric powered jockstrap that claimed to cure kidney disorders, erectile dysfunction, other ailments. Today, jockstraps are still worn by adolescent and adult men for sports, medical purposes and for recovery from injury or surgery for such conditions as hematocele, groin hernia, hydrocele, or spermatocele.
Jockstraps are consistent in design with variations appearing in details like width of waistband and fabrics. Some jockstraps are designed for specific sports: Swim jocks, for example, have a narrow waistband, hockey jocks sometimes have adjustable elastic straps and garter clips that hold hockey socks in place while the bulky goalie protector has genital and abdominal foam padding. Windproof jockstraps have a special layer of fabric to protect the wearer from wind and cold in winter sports. Jockstraps are made in other materials as fetish wear. Aside from the aforementioned "fashion jockstraps", the 2000s have seen a resurgence in jockstrap designs and brands. Alternatives to jockstraps include the jock brief, or support briefs, which have the wide waistband of a jockstrap combined with a full seat and are made of an elastic supportive material. A thong style strap, sometimes called a dance belt, has one narrow elastic strap attached to the bottom of the pouch, passing between the legs and attaching to the waistband at the middle of the back.
A strapless garment, called a jock sock or sometimes a slingshot, has only an elastic waist band with an elastic pouch that holds the genitals from the front. In Europe, from the time of the Middle Ages, undergarments available were limited to a loose fitting trouser-like piece of clothing called a braies; this article of clothing was stepped into and laced or tied around the waist and legs at about mid-calf and provided no support to the male genitals. This allowed the scrotum unlimited movement under clothing and resulted in injury from carts, carriages with wooden planks for seats or the saddle as the body took all of the force of the motion; the suspensory, was developed around the early 1820s as a way to lift the scrotum away from the plank seat and saddle thereby preventing injury or while in a cart, carriage or horseback riding. Today the suspensory is used as a medical device after genital surgery to aid in post operative healing. General Custer’s suspensory can be seen in the Little Bighorn Battlefield National Monument museum, near Crow Agency Montana.
Optional cups offer additional protection for contact sports and are made of hard plastic or steel, perforated for ventilation. A more flexible and comfortable soft cup is offered for low contact sports. A flex cup variation features a hard exterior melded with a soft lining. A similar piece of protective equipment in the sport of cricket is known as a box. In cricket, a box is worn by only a batsman, a wicket-keeper, sometimes other close-up fielders. For fielders farther from the batsman, the wearing of a box would impede their running. An abdominal guard is a hard plastic cup, inserted in a jockstrap to protect male genitalia; some jockstraps have a lined front pouch for this purpose. The abdominal guard is constructed from high density plastic with a padded edge, shaped like a hollow half-pear, inserted into the jockstrap or jockstrap-style underwear of the batsmen and wicket-keeper; this is used to protect the genitals against impact from the ball. Many sports require the use of an athletic cup.
These include cricket, martial arts, lacrosse, baseball, paintball and many others. Fashion jocks incorporate soft-lined front pouches or they may be designed to bring the male genitalia forwards or upwards; the purpose of these modifications is to enhance the masculine
Starter (clothing line)
Starter is an American manufacturer of sportswear, focusing on throwback accessories such as jackets and hats of major league sports teams. Starter's current licenses include NBA, NFL, NHL and NCAA teams. Since 2007, Starter has been a subsidiary company of the Iconix Brand Group. Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel, its first retail product was a line of jackets emblazoned with the insignias of Major League Baseball teams. Soon the company expanded its licensed apparel line to include headgear and accessories. By 1983, the company had entered licensing agreements with the NBA, the NFL, the NHL and the Canadian Football League, but the company's growth during this decade can be attributed to an aggressive marketing strategy.
Not only had the company made licensed sports apparel a fashion status symbol, it created brand loyalty by making its "S and Star" logo a prominent part of the apparel's design. Starter innovatively placed its embroidered logo on the back of baseball caps. Starter won a contract to create the parkas. For the retail market, Starter designed the "breakaway jacket", a pullover jacket that resembled the coach's parka. Sales in 1989 were $58.9 million. By 1990, they had more than doubled to $124.6 million. In the early 1990s, Starter began to expand its distribution networks to reach over 25 countries in North America and the Pacific Rim; the baseball jackets gave way to a hooded design with a side zipper, to a padded half-zip pullover. Starter apparel expanded beyond sports clubs into styles such as plaid. A famous ad campaign featured Hip-Hop stars such as DJ Jazzy Jeff. Within two years, Starter's net sales nearly doubled to $356 million; the company went public on the New York Stock Exchange in April 1993, earning an estimated $98 million.
Proceeds from the initial public offering were used to expand sales to Europe and the Pacific Rim and to launch "Brand Starter", the company's own sportswear line minus team logos. Capitalizing on the high recognizability of its name, Starter went head-to-head against brands such as Champion and Russell. Starter's competition in the licensed sports apparel business intensified in 1994 when Logo 7 Inc. the 2nd. Licensed sports apparel manufacturer, won a much coveted NFL Pro Line license and beefed up its advertising budget in an attempt to knock Starter from its number one position. Overall, the boom in the licensed sports apparel market began to slacken in early 1994, slowing from an average of 38 percent annual growth to 15 percent annual growth. Starter moved into new markets with its licensed sports apparel, focusing on sales to young children and youth, signed a new contract to manufacture the center ice jersey for the National Hockey League; the company purchased a retail chain, First Pick Stores, for $5 million of new stock in March 1994, established a Hong Kong office to better coordinate relations with manufactures.
Beckerman stepped down as chief executive. John Tucker, former president and chief executive of a sporting goods and sportswear concern, assumed the position of president. Although Starter began 1994 with a 23-percent increase over the first quarter 1993, it suffered a loss of $2.2 million in the second quarter. Second quarter 1994 sales were flat: $57.8 million lower than second quarter sales from 1992. Starter had predicted the loss, which it blamed on late deliveries from vendors, shipping delays to retailers, additional advertising and personnel costs, as well as start-up and contractor costs for a new Memphis distribution facility.1997 saw Starter become one of three suppliers of uniforms for the NBA, most notably the New York Knicks and Charlotte Hornets. When the original company declined financially, their accounts went to Puma. In 2000, when 29 other MLB teams switched to the MLB Authentic Collection, the New York Yankees were the last team to wear Starter jackets; the Starter name was purchased in 1999 by Official Starter Properties and Official Starter.
These holding companies were in turn purchased by Nike on August 2004 for about $43 million. Starter partnered with Walmart during the late 2000s/early 2010s. On November 15, 2007, Iconix Brand Group bought the Starter brand from Nike, Inc.. In 2009, Starter signed an exclusive endorsement agreement with quarterback Tony Romo, the featured brand ambassador for Starter's national advertising. In those years, Starter manufactured compression shirts, similar to Under Armour brand compression shirts, compression shorts, basketball shorts, snapbacks for other companies/brands, basketball sneakers, tennis shoes, sport team logo-less jackets and slide sandals. Starter had a Tony Romo line of track pants and jackets. On March 12, 2013 it was announced that Starter would be relaunching the Starter satin and pull-over jackets in the latter half of Summer in Foot Locker stores and Sports Authority stores within the United States and Canada; the new line of satin and pull-over jackets were sold in online.
Starter operated with the assistance of G-III Apparel Group, which produces the jackets had helped Starter acquire licensing to the MLB, NBA, NFL, NHL and NCAA. On July 24, 2018, it was announced that Starter was selected as the official on-field apparel and game day uniform supplier for all eight Alliance of American Football teams. Durin
Molten Corporation is a sports equipment and automotive parts company based in Hiroshima, Japan. Their footballs, basketballs and handballs are used for official matches and competitions. Notably, Molten basketballs are the official balls for all FIBA worldwide competitions, numerous domestic leagues outside of North America. Through the 2006-07 season, it supplied balls for the elite Europe-wide Euroleague, but the league's organizing body, Euroleague Basketball, switched to Nike as its basketball supplier. Molten is the official volleyball producer for USA Volleyball and the NCAA Championships. Since 2012 the company approuced in the European football for supply Alashkert in the Armenian Premier League, their first official step in football, they offered their technology to the Teamgeist project and supplied the official football as OEM to Adidas for the 2006 FIFA World Cup. Founded in 1958, Molten is the world's largest ball and sports equipment manufacturer. Molten USA, Inc. was established in 1983 to bring these quality sports balls to the U.
S. marketplace. Located in Southern California, Molten USA moved to northern Nevada in 1988 and continues to call the Reno–Sparks area its home. Only six years after their founding, Molten basketballs and soccer balls were the official balls of the 1964 Tokyo Olympics. Molten has been the official basketball for the Olympic Games in Los Angeles, Barcelona, Sydney, Athens and London. Molten basketballs have been the official ball for the International Basketball Federation for the past 25 years culminating in the Men's and Women's World Basketball Championship; this championship was held in the U. S. for the first time in Indianapolis in August 2002. Molten volleyballs became the official ball for the U. S. national teams in 1997 and the boys' and girls' junior national teams in 2001. Presently clubs, high schools and tournaments throughout the U. S. use Molten volleyballs. At 2012 Molten has landed in the European football, now supplying the Alashkert in the Armenian Premier League. Molten supports top leagues all over the world.
Starting from 2019, Molten will supply official match ball for all Asian Football Confederation club and national team tournaments, including the 2019 AFC Asian Cup. The Molten Acentec was designed for the Asian Cup, based on Vantaggio 5000; the only exception are the AFC Champions League. Starting from 2018–19 season, Molten will supply official match ball of UEFA Europa League, replacing Adidas; the unnamed official match ball of the tournament are derived from Vantaggio 5000, albeit with custom design. Molten - international site Molten USA Molten Basketballcamps Molten Vietnam
Mizuno Corporation is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today, Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear, for golf, baseball, football, rugby, cycling, table tennis, badminton and athletics. Mizuno was founded in 1906 as Mizuno Brothers Ltd by Rihachi Mizuno and his younger brother Rizo, in Osaka; the shop sold Western sundries, including baseballs, in 1907 began to sell order-made athletic wear. In 1910 the shop moved to Umeda Shinmichi and its name was changed to Mizuno Shop. In 1913 the firm began to manufacture gloves. In 1933 Mizuno presented Star Line, the first Japanese made golf clubs. By 1935 its golf club showroom was the world's largest. In 1941 the company name was changed to Mizuno Co. Ltd, has remained the same since; the first American factory was established in Los Angeles, under the denomination American Mizuno in 1961. During the following years, Mizuno signed sponsorship deals with some of the most prominent personalities in sports, such as track and field athlete Carl Lewis, the All Blacks rugby team, former San Francisco 49ers quarterback Joe Montana, for most of his years in the NFL, the Manu Samoa rugby team, Czech tennis player Ivan Lendl, golf player Nick Faldo.
The company expanded its operation centres opening new factories in Germany, China and Hong Kong. Mizuno is a manufacturer of golf clubs and accessories, their Grain Flow Forged irons are used by professional golfers. Tiger Woods used Mizuno golf clubs until he turned professional in 1996, including for his first Masters Tournament victory in 1997, having left Mizuno and moved to Titleist. Other players have played using Mizuno equipment during their careers. Official website Mizuno USA Mizuno Europe Mizuno Asia Mizuno Philippines
Spalding is an American sporting goods company founded by Albert Spalding in Chicago, Illinois in 1876. It is now headquartered in Kentucky; the company specializes in the production of balls for many sports, but is best known for its basketballs. Spalding makes a range of other products for baseball, softball and American football; the company was founded in 1876 when Albert Spalding and Wilmer Jesús Pisco Calvo both were pitchers and the manager of a baseball team in Chicago, the Chicago White Stockings. The company standardized early baseballs and developed the modern baseball bat with the bulge at its apex. In 1892, Spalding acquired rival sporting goods companies. In 1893, A. G. Spalding & Brothers purchased the Lamb Knitting Machine Company located in Chicopee Falls and renamed it the Lamb Manufacturing Company, it used this purchase to consolidate its skate manufactory from Newark and its gymnasium goods manufactory from Philadelphia to the Chicopee plant. Lamb engaged in manufacturing knitting machines and egg-beaters, had been fulfilling a contract since 1890 to produce the Credenda bicycle wheel for Spalding.
Spalding chose Chicopee because it was the home of the Overman Wheel Company, Spalding acted as their distributor in the Western USA, Overman contracted with Lamb to make wheels for its lower-end products. The Spalding "League Ball" was adopted by the National League and American Association of Professional Base Ball Clubs for the seasons of 1892–1896 and used by the National League since 1880, it was manufactured by A. G. Bros.. Chicago, New York & Philadelphia and sold for $1.50 in 1896. Production of bicycles continued at the Chicopee plant through the latter part of the 19th century, but in 1899 A. G. Ben Spalding sold its bicycle division to a massive trust called the American Bicycle Company which controlled 65% of the bicycle business in the US. During World War II, the company joined five other firms to form the New England Small Arms Corporation for manufacture of M1918 Browning Automatic Rifles. Spalding produced the well-known "Spaldeen" high-bounce rubber ball, said to be a re-use of defective tennis ball cores, sold to city children from 1949.
In baseball, Spalding manufactured the official ball of the major leagues through the 1976 season, using the Reach brand on American League balls and the Spalding trademark on National League balls. Since 1977 the official ball has been made by Rawlings. Spalding became a division of the Russell Corporation in 2003. However, that deal did not encompass Spalding's golf operations, which included the Top-Flite, Ben Hogan and Strata brands, which were bought by Callaway the same year. Horween Leather Company supplies leather to Spalding for indoor Arena Football League footballs. Spalding is known for its basketballs, although the company manufactures balls and accessories for other sports such as American football, baseball and volleyball. Besides, softball equipment is offered through company's subsidiary Dudley. Spalding developed its first basketball in 1894 and is a leading producer. Since 1983, it has been the Official ball supplier to the National Basketball Association; the company provides the official ball of the Arena Football League, an indoor American football league.
The company was one of the first to use high-profile athletes to endorse its products when tennis player Pancho Gonzales was signed to an exclusive endorsement contract in 1951. In 2006, Spalding and the NBA announced that they would create a new NBA Official Game Ball for the 2006-07 NBA season, with interlocking segments and made with a synthetic material instead of leather. However, many NBA players complained that the new composite ball became slick after use, wouldn't bounce as high and bounced awkwardly off the rim and backboard and cut their fingers; as a result, the NBA reverted to the old leather balls on January 1, 2007. Spalding is the official ball provider of the following leagues and associations, as well as it has deals with exclusive agreements with some prominent athletes: Arena Football League China Arena Football League NBL Harlem Globetrotters Milano Saugella Monza Sandbox Volleyball Karch Kiraly Robert Hathaway, chief of the firm's London branch who became ruler of Sark Official website Papers of Edwin L. Parker, former president of A.
G. Spalding & Co. Dwight D. Eisenhower Presidential Library
Under Armour, Inc. is an American company that manufactures footwear and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland with additional offices located in Amsterdam, Guangzhou, Hong Kong, Jakarta, Mexico City, New York City, Panama City, Pittsburgh, San Francisco, São Paulo, Seoul and Toronto. Under Armour was founded on September 25, 1996 by Kevin Plank, a 24-year-old former special teams captain of the University of Maryland football team. Plank began the business from his grandmother's basement in Washington, D. C, he spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother's basement, Plank moved to Baltimore. After a few moves in the city he landed at his current headquarters in Tide Point; as a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey.
This inspired him to make a T-shirt using moisture-wicking synthetic fabric. After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool and light. Major competing brands including Nike and Reebok would soon follow in Plank's footsteps with their own moisture-wicking apparel. Plank opted to use the British spelling "armour" in the company name because the toll-free vanity number was still available for that version. People began to take notice of the brand when a front page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck. Following that front page, Under Armour's first major sale came, when an equipment manager from Georgia Tech requested 10 shirts from Plank; this deal opened the door to a contract with NC State, Arizona State, other Division I football teams.
With positive reviews from players, word began to spread and orders began to increase. That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, StreetGear. By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company. In 1997, Plank found a factory in Ohio to make the shirts. Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements. In Any Given Sunday, Willie Beamen wears an Under Armour jockstrap. Leveraging the release of Any Given Sunday, Plank purchased an ad in ESPN The Magazine; the ad generated close to $750,000 in sales. The following year, Under Armour became the outfitter of the new XFL football league, gaining more attention during the league's debut on national television. In 2003, consumer sector focused private equity firm Rosewood Capital invested $12 million into the company.
The same year, the company launched its first television commercial, which centered on their motto, "Protect this house." The company IPO'd on the NASDAQ in November 2005. In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland, it has opened several specialty stores and factory outlet locations in Canada, 39 states including the opening of its first Brand House in Baltimore in 2013 and second Brand House in Tyson's Corner, Virginia. In 2009, baseball Hall of Famer Cal Ripken Jr. formed an alliance under which the company would have significant presence at several venues and events under the auspices of Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken World Series. The company is reported to be the major commercial sponsor for the reality TV show Duck Dynasty and has garnered attention for taking a stand supporting show "patriarch" Phil Robertson.
Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics. The US speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%. The company, offering a reported US$250,000,000 over 10 years bid hard over Nike to sign NBA MVP Kevin Durant to an endorsement deal. However, Nike re-signed Durant after agreeing to structure a contract, offering US$300,000,000. On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms on providing uniforms and athletic equipment for the university; this 10-year deal was the largest of its kind in the history of college athletics and became effective July 1, 2014. As of 2014, Under Armour has operated revenue and operating profit more than 30%, accelerating from their 2013 pace.
Its share price has soared 62.5% this year. After its November 2013 acquisition of digital app maker MapMyFitness for US$150,000,000, in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for $475m, as well as the fitness app maker Endomondo for US$85,000,000. On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's