"Be Sweet" is a song by American indie pop band Japanese Breakfast, released on March 2, 2021, as the lead single from their third studio album Jubilee. The band's lead vocalist Michelle Zauner co-wrote the song with Jack Tatum, the founder and lead singer of the indie rock project Wild Nothing. Zauner's bandmate, Craig Hendrix, encouraged her to compose arrangements for Jubilee; the two of them, along with Tatum, worked on the track's production.
Japanese Breakfast's frontwoman Michelle Zauner in 2018
Japanese Breakfast performing in Seattle in September 2021
Image: Early Björk cropped
Japanese Breakfast is an American indie pop band headed by musician Michelle Zauner. Zauner started the band as a side project in 2013, when she was leading the Philadelphia-based emo group Little Big League. She has said that she named the band after seeing a GIF of Japanese breakfast and deciding that the term would be considered "exotic" to Americans; she also thought it would make others wonder what a Japanese breakfast consists of.
Japanese Breakfast frontwoman Michelle Zauner performing at the Day In Day Out Festival in Seattle, Washington, 2022
Zauner performing live with her band in 2017
Japanese Breakfast performing live in 2018 at the Sasquatch! Music Festival
Zauner in 2021 performing live with her band at the Neptune Theatre in Seattle