Helen Beatrix Potter was an English writer, illustrator, natural scientist, and conservationist. She is best known for her children's books featuring animals, such as The Tale of Peter Rabbit, which was her first commercially published work in 1902. Her books, including 23 Tales, have sold more than 250 million copies. An entrepreneur, Potter was a pioneer of character merchandising. In 1903, Peter Rabbit was the first fictional character to be made into a patented stuffed toy, making him the oldest licensed character.

A stuffed toy is a toy doll with an outer fabric sewn from a textile and stuffed with flexible material. They are known by many names, such as plush toys, plushies, stuffed animals, and stuffies; in Britain and Australia, they may also be called soft toys or cuddly toys. The stuffed toy originated from the Steiff company of Germany in the late 19th century and gained popularity following the creation of the teddy bear in the United States in 1903. At the same time, German toy inventor Richard Steiff designed a similar bear. In 1903, Peter Rabbit was the first fictional character to be made into a patented stuffed toy. In 1921, Christopher Robin's stuffed toy, given to him by his father, A. A. Milne, would inspire the creation of Winnie-the-Pooh. In the 1970s, London-based Hamleys, the world's oldest toy store, bought the rights to Paddington Bear stuffed toys. In the 1990s, Ty Warner created Beanie Babies, a series of animals stuffed with plastic pellets that were popular as collector's items.