United States conservatives in the 2020s have demonstrated at least two notable beauty trends. The first is Republican makeup, also known as MAGA makeup, MAGA beauty or conservative girl makeup. This
Suzanne Lambert mocking the "Republican makeup" look on TikTok
Mar-a-Lago in Palm Beach, Florida, for which Mar-a-Lago face is named
Connecticut Congresswoman Rosa DeLauro, whose dyed hair was cited by conservatives as an example of "liberal makeup"
Florida congressman Matt Gaetz is considered an example of a male Mar-a-Lago face.
Kimberly Guilfoyle
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Kimberly Ann Guilfoyle is an American diplomat, media personality, and former prosecutor who has served as the United States ambassador to Greece since 2025. She served as an advisor and led the fundr
Beauty trends among American conservatives
…for Trump's home in Florida, Mar-a-Lago. Noted public figures described as having the Mar-a-Lago face include First Lady Melania Trump, Matt Gaetz, Kimberly Guilfoyle, and Trump's daughter-in-law Lara Trump. Plastic surgeons and consultants describe Mar-a-Lago face as a deliberately conspicuous and homogenized…
Official portrait, 2025
Guilfoyle in 2011
Guilfoyle speaking at a campaign rally in Sun City, Arizona, in November 2018
Guilfoyle with Charlie Kirk (left) and Donald Trump Jr. (right), pictured at the Palm Beach County Convention Center in 2019