Beer is the most popular alcoholic drink in New Zealand, accounting for 63% of available alcohol for sale. At around 64.7 litres per person per annum, New Zealand is ranked 27th in global beer consumption per capita. The vast majority of beer produced in New Zealand is a type of lager, either pale or amber in colour, and typically 4–5% alcohol by volume.

Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealand and the United States through Distinguished Vineyards & Wine Partners. It acts as distributors for a range of spirits in New Zealand, but does not own any distilleries outright, although holding a 50% share of Four Pillars Gin in Victoria.