Behati Prinsloo is a Namibian model. In 2008, she became a Pink contract model, and moved on to become a Victoria's Secret Angel in 2009. She walked in ten Victoria's Secret Fashion Shows, and opened consecutive Victoria's Secret Fashion shows in 2014 and 2015.

Pink is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018.