The word bespoke has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification. In contemporary usage, bespoke has become a general marketing and branding concept implying exclusivity and limited runs.
A bespoke tailoring coat
The bespoke shoe lasts of Queen Victoria from 1898 and Earl Mountbatten of Burma at John Lobb Bootmaker in London
Fitting of a bespoke jacket
Bespoke tailoring or custom tailoring is clothing made to an individual buyer's specifications by a tailor.
Bespoke garments are completely unique and created without the use of a pre-existing pattern, while made to measure uses a standard-sized pattern altered to fit the customer.
Fitting of a bespoke jacket