The term beta movement is used for the optical illusion of apparent motion in which the very short projection of one figure and a subsequent very short projection of a more or less similar figure in a different location are experienced as one figure moving.
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The term illusory motion, also known as motion illusion or "apparent motion", is an optical illusion in which a static image appears to be moving due to the cognitive effects of interacting color contrasts, object shapes, and position. The stroboscopic animation effect is the most common type of illusory motion and is perceived when images are displayed in fast succession, as occurs in movies. The concept of illusory motion was allegedly first described by Aristotle.
Billboards and other electronic signs use apparent motion to simulate moving text by flashing lights on and off as if the text is moving.