Better Place was a venture-backed international company that developed and sold battery charging and battery switching services for electric cars. It was formally based in Palo Alto, California, but the bulk of its planning and operations were steered from Israel, where both its founder Shai Agassi and its chief investors resided.

Shai Agassi is an Israeli entrepreneur known for his involvement in the electric vehicle industry. He is the founder and former CEO of Better Place, which had developed a model and infrastructure for employing electric cars as an alternative to fossil fuel technology. The company went bankrupt in 2013, after Agassi spent over $850 million on publicity while deploying fewer than 1000 cars.