Bharuch in India, is a district in the southern part of the Kathiawar peninsula on the west coast of state of Gujarat with a size and population comparable to that of Greater Boston. Bharuch derives its name from the famous Hindu sage Bhrigu. A historical name for Bharuch is 'Bhrigukachchha'. The mythological Bhrigu Rishi was said to be one of the ten sons of Brahma. There is also a story which indicates that Bhrigu along with his kin asked for temporary access to Bharuch which was said to belong to Lakshmi, since Bharuch is located on the banks of river Narmada also known as Rudra Deha. Chanra Mauli Mahadev is the Hindu Kul Devata of Bhargavs of Bharuch. Bhrigu never left the place and the Ashram of Brighu Rishi is located on the banks of Narmada. The Narmada River outlets into the Gulf of Khambat through its lands and that shipping artery gave inland access to the kingdoms and empires located in the central and northern parts of the sub-continent of India.

The Narmada River, previously also known as Narbada or anglicised as Nerbudda, is the 5th longest river in India and overall the longest west-flowing river in the country. It is also the largest flowing river in the state of Madhya Pradesh. This river flows through the states of Madhya Pradesh and Gujarat in India. It is also known as the "Lifeline of Madhya Pradesh and Gujarat" due to its huge contribution to the two states in many ways. The Narmada River rises from the Amarkantak Plateau in Anuppur district in Madhya Pradesh. It forms the traditional boundary between North and South India and flows westwards for 1,312 km (815.2 mi) before draining through the Gulf of Khambhat into the Arabian Sea, 30 km (18.6 mi) west of Bharuch city of Gujarat.