Big Sur is a rugged and mountainous section of the Central Coast of the U.S. state of California, between Carmel Highlands and San Simeon, where the Santa Lucia Mountains rise abruptly from the Pacific Ocean. It is frequently praised for its dramatic scenery. Big Sur has been called the "longest and most scenic stretch of undeveloped coastline in the contiguous United States", a sublime "national treasure that demands extraordinary procedures to protect it from development", and "one of the most beautiful coastlines anywhere in the world, an isolated stretch of road, mythic in reputation". The views, redwood forests, hiking, beaches, and other recreational opportunities have made Big Sur a popular destination for visitors from across the world. With 4.5 to 7 million visitors annually, it is among the top tourist destinations in the United States, comparable to Yosemite National Park, but with considerably fewer services, and less parking, roads, and related infrastructure.

Big Sur Coast Highway is a section of California State Route 1 through the Big Sur region of California that is widely considered to be one of the most scenic driving routes in the United States, if not the world. It is both a National Scenic Highway and a California Scenic Highway, and was described by Australian painter Francis McComas as the "greatest meeting of land and water in the world". Condé Nast Traveler named State Route 1 through Big Sur one of the top ten world-famous streets, comparable to Broadway in New York City and the Champs-Élysées in Paris. The road itself is a destination for visitors.