Big Tex is a 55-foot (17 m) tall figure and marketing icon of the annual State Fair of Texas held at Fair Park in Dallas, Texas, United States. The figure has become a cultural icon of Dallas and Texas. Since 1952, Big Tex has served as a cultural ambassador to visitors, and the figure's prime location in the fairgrounds serves as a traditional meeting point.

The State Fair of Texas is an annual state fair held in Dallas at historic Fair Park. The fair has taken place every year since 1886 except for varying periods during World War I and World War II as well as 2020, due to the COVID-19 pandemic. It usually begins the last Friday in September and ends 24 days later. The fair claims an annual attendance of over two million visitors through ticket scanning. The State Fair of Texas is considered one of the best in America as well as Dallas' signature event despite its troubled history.