William Grant Moggridge, RDI was an English designer, author and educator who cofounded the design company IDEO and was director of Cooper Hewitt, Smithsonian Design Museum in New York. He was a pioneer in adopting a human-centred approach in design, and championed interaction design as a mainstream design discipline. Among his achievements, he designed the first laptop computer, the GRiD Compass, was honoured for Lifetime Achievement from the National Design Awards, and given the Prince Philip Designers Prize. He was quoted as saying, "If there is a simple, easy principle that binds everything I have done together, it is my interest in people and their relationship to things."

IDEO is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.