A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
A billboard mural (saying "Before the law, all people are equal") being fixed into place by a cooperative of artists along the approach road to Aden Adde International Airport
Digital billboards abound in Times Square, Manhattan.
Mobile billboard in East Coast Park, Singapore
Three-sided
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
An advertisement on the side of a truck
A printed mobile billboard truck advertising
Vinyl decals allowing use of windows, on a side and rear advertisement for alcohol on a Berlin bus
Mobile inflatable billboard
