Billboard K-Town is an online magazine column presented weekly, on various days, by Billboard on its Billboard.com site. The column, launched on January 29, 2013, reports on K-pop music; artists, concerts, chart information and news events. Billboard and its website had reported on K-pop for a number of years, following the evolution of K-pop, increasing the number of articles with the spike in 2009, and finally culminated in a column specifically for the genre after Psy's July 2012, "Gangnam Style" hit made K-pop history and doubled online viewership. K-Town was created as part of the popular music publication's website relaunch, with new features for fans, and the goal of providing more on-site reporting of festivals, award shows, and other major music events.
Screenshot of Billboard K-Town column launch
Beast's Junhyung and Hyunseung, "Fiction" KBS concert rehearsal, 29th New York Korean Festival, Overpeck County Park, October 9, 2011.
VIXX fans, Global Citizen Earth Day concert, National Mall, April 18, 2015
Local K-pop dance teams vie at Kaja Kon dance/concert, Miami Beach Convention Center, The Gleason Room Backstage, October 30, 2016
"Gangnam Style" is a K-pop song by South Korean rapper Psy, released on July 15, 2012, by YG Entertainment as the lead single of his sixth studio album, Psy 6, Part 1. The term "Gangnam Style" is a neologism that refers to the nouveau riche lifestyles associated with the Gangnam region of Seoul.
Gangnam Style
Gangnam Style
Gangnam District in Seoul
Dancers performing "Gangnam Style" at the Gimje Horizon Festival