Billund is a town in Jutland, Denmark. With a population of 7,049, Billund is the second largest town in Billund Municipality, behind the municipal seat of Grindsted. It is located approximately 13 kilometers east of Grindsted and 27 kilometers west of Vejle.

Jutland is a peninsula of Northern Europe that forms the continental portion of Denmark and part of northern Germany (Schleswig-Holstein). It stretches from the Grenen spit in the north to the confluence of the Elbe and the Sude in the southeast. The historic southern border river of Jutland as a cultural-geographical region, which historically also included Southern Schleswig, is the Eider. The peninsula, on the other hand, also comprises areas south of the Eider: Holstein, the former duchy of Lauenburg, and most of Hamburg and Lübeck.