Billy Beer was a brand of beer first made in the United States in July 1977, by the Falls City Brewing Company. It was promoted by Billy Carter, whose older brother Jimmy was then the president of the
Pabst Blue Ribbon, commonly abbreviated PBR, is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in San Antonio, Texas. Originally
Billy Beer
…think it's the best I ever tasted. And I've tasted a lot. I think you'll like it, too. Despite Carter's promotion of Billy Beer, "in private he drank Pabst". After Billy Beer ceased production in 1978, advertisements appeared in newspapers offering to sell Billy Beer cans for several hundred to several…
A 16-US-fluid-ounce (470 mL; 17 imp fl oz) can of Pabst Blue Ribbon
A 1911 advertisement showing a blue ribbon tied around the bottle
Pabst Blue Ribbon concession stand at Progressive Field in Cleveland