In Japanese popular culture, a bishōjo , also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games, and also appear in advertising and as mascots, such as for maid cafés. An attraction towards bishōjo characters is a key concept in otaku subculture.

Manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term manga is used in Japan to refer to both comics and cartooning. Outside of Japan, the word is typically used to refer to comics originally published in Japan.