Pleasure Beach Resort, formerly known as Blackpool Pleasure Beach, is an amusement park situated on Blackpool's South Shore, in the county of Lancashire, North West England. The park was founded in 1896 by A. W. G. Bean and his partner John Outhwaite. The current managing director is Amanda Thompson.

An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often featuring multiple areas with different themes. Unlike temporary and mobile funfairs and carnivals, amusement parks are stationary and built for long-lasting operation. They are more elaborate than city parks and playgrounds, usually providing attractions that cater to a variety of age groups. While amusement parks often contain themed areas, theme parks place a heavier focus with more intricately-designed themes that revolve around a particular subject or group of subjects.