Blaxploitation is an ethnic subgenre of the exploitation film that emerged in the United States during the early 1970s, when the combined momentum of the civil rights movement, the Black power movement, and the Black Panthers spurred black artists to reclaim power over their image, and institutions like UCLA to provide financial assistance for students of color to study filmmaking. This combined with Hollywood adopting a less restrictive rating system in 1968. The term, a portmanteau of the words "black" and "exploitation", was coined in August 1972 by Junius Griffin, the president of the Beverly Hills–Hollywood NAACP branch. He claimed the genre was "proliferating offenses" to the black community in its perpetuation of stereotypes often involved in crime. After the race films of the 1940s and 1960s, the genre emerged as one of the first in which black characters and communities were protagonists, rather than sidekicks, supportive characters, or victims of brutality. The genre's inception coincides with the rethinking of race relations in the 1970s.
Poster of the Blaxploitation film Sweet Sweetback's Baadasssss Song (1971)
Richard Roundtree as John Shaft
Brenda Sykes and Perry King on the set of Mandingo (1975).
The race film or race movie was a genre of film produced in the United States between about 1915 and the early 1950s, consisting of films produced for black audiences, and featuring black casts. Approximately five hundred race films were produced. Of these, fewer than one hundred remain. Because race films were produced outside the Hollywood studio system, they were largely forgotten by mainstream film historians until they resurfaced in the 1980s on the BET cable network. In their day, race films were very popular among African-American theatergoers. Their influence continues to be felt in cinema and television marketed to African-Americans.
The Homesteader (1919) by film pioneer Oscar Micheaux emphasized its black cast.
The Green Eyed Monster, an all black romantic adventure by the Norman Film Manufacturing Company with an elaborate and expensive train wreck.
Lobby card for The Gunsaulus Mystery (1921)