Bluebird Photoplays was an American film production company that filmed at Universal Pictures studios in California and New Jersey, and distributed its films via Universal Pictures during the silent film era. It had a $500,000 studio in New Jersey."It was a subsidiary of Universal Pictures and employed Universal stars and used Universal’s facilities but the pictures were marketed independently from Carl Laemmle’s umbrella company."—Anke Brouwers

Shoes is a 1916 silent film drama directed by Lois Weber and starring Mary MacLaren. It was distributed by the Universal Film Manufacturing Company and produced by Bluebird Photoplays, a subsidiary of Universal based in New York City and with access to Universal's studio facilities in Fort Lee, New Jersey as well as in California. Shoes was added to the National Film Registry in 2014.