The former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath and Lloyd. Borgward's Isabella was one of the most popular German premium models in the 1950s, while Lloyd's Alexander / Lloyd 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.

Hansa-Automobil Gesellschaft m.b.H was a German car brand established in 1905, which in 1914 was merged with Norddeutsche Automobil und Motoren AG (NAMAG) into Hansa-Lloyd-Werke A.G.. From 1929 to 1931 it was taken over by the Borgward group. Hansa was based in the Bremen suburb of Hastedt.