Wyre is a local government district with borough status on the coast of Lancashire, England. The council is based in Poulton-le-Fylde and the borough also contains the towns of Cleveleys, Fleetwood, Garstang, Preesall and Thornton, along with numerous villages and surrounding rural areas. Some of the borough's built-up areas form part of the wider Blackpool urban area. Eastern parts of the borough lie within the Forest of Bowland, a designated Area of Outstanding Natural Beauty.

Lancashire is a ceremonial county in North West England. It is bordered by Cumbria to the north, North Yorkshire and West Yorkshire to the east, Greater Manchester and Merseyside to the south, and the Irish Sea to the west. The largest settlement is Blackpool.