Bosnia and Herzegovina participated in the Eurovision Song Contest 2016 with the song "Ljubav je" written by Almir Ajanović and Jasmin Fazlić Jala. The song was performed by Dalal and Deen featuring Ana Rucner and Jala. Dalal and Deen are Bosnian singers, the former known as a member of the duo Erato and the latter having represented Bosnia and Herzegovina in the Eurovision Song Contest 2004, while Ana Rucner is a Croatian cellist and Jala is a Bosnian rapper. In November 2015, the Bosnian broadcaster Radio and Television of Bosnia and Herzegovina (BHRT) announced that they would be returning to the Eurovision Song Contest after a three-year absence after securing sponsorship to cover both the participation fee and all costs related to the participation. In the same month, the broadcaster revealed that they had internally selected Dalal Midhat-Talakić, Fuad Backović-Deen, Ana Rucner and Jasmin Fazlić Jala to compete at the 2016 contest in Stockholm, Sweden. Their song, "Ljubav je", was presented to the public during a show entitled BH Eurosong Show 2016 on 19 February 2016.

Jasmin Fazlić, known by his stage name Jala Brat, is a Bosnian rapper, songwriter and producer. He is best known for collaborating with another Bosnian rapper Buba Corelli.