Shad Gregory Moss, better known by his stage name Bow Wow, is an American rapper and actor. His career began upon being discovered by rapper Snoop Dogg in 1993 at the age of six; five years later, he signed with record producer Jermaine Dupri's So So Def Recordings, an imprint of Columbia Records. As Lil' Bow Wow, he released his debut studio album, Beware of Dog (2000) at age 13, and his second album, Doggy Bag (2001) the following year. Both met with critical and commercial success, the albums peaked at numbers ten and 11 on the Billboard 200, respectively.

Jermaine Dupri Mauldin is an American rapper, singer, songwriter, record producer, record executive, entrepreneur, and DJ. Raised in Atlanta as the son of Columbia Records executive Michael Mauldin, he began his career in music production at the age of nine. He discovered the teen hip hop duo Kris Kross in 1991. Dupri wrote and produced their breakout 1992 single "Jump," which peaked atop the Billboard Hot 100 and was named the 23rd most successful song of that decade. He established his own record label, So So Def Recordings in a joint venture with Columbia the following year.