Brit Awards 2017 was held on 22 February 2017 and was the 37th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony were held at The O2 Arena in London. Emma Willis hosted The Brits Are Coming, the launch show to reveal this year's nominees which was broadcast live for the first time, on 14 January 2017. Robbie Williams was given the Brits Icon Award the previous November during a special concert held in his honour at Troxy in London. Architect Dame Zaha Hadid designed the Brit Award statuette that was to be given to the winners.

Emma Louise Willis is an English broadcaster. She is known for her television and radio work with Channel 5, BBC, ITV, and Heart FM. Willis has presented Big Brother and Celebrity Big Brother (2013–2018), as well as the spin-off series Big Brother's Bit on the Side (2011–2015). She has presented The Voice UK (2014–present), and the children's spin-off The Voice Kids UK (2017–2023). In 2019 and 2021, Willis presented the second and third series of The Circle. She will be co-hosting Love Is Blind: UK with her husband Matt Willis.