Broadway Centrum

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Broadway Centrum
Alternative namesGMA Broadway Centrum (1987–2012)
TV5 Broadway Centrum
(2009–2013)
General information
TypeTelevision studios
LocationNew Manila, Quezon City
AddressAurora Boulevard cor. Broadway Avenue, Quezon City
Coordinates14°36′43″N 121°01′56″E / 14.611813°N 121.032245°E / 14.611813; 121.032245
Inaugurated1987
OwnerGMA Network Inc. (1987–2012)
Megaworld Corporation (2012–present)

Broadway Centrum is a former television studio complex located in the New Manila district of Quezon City at Aurora Boulevard cor. Broadway (formerly Doña Juana Rodriguez) Avenue, Quezon City. It is currently owned by the Empire East Land Holdings, a subsidiary of Megaworld Corporation.[1] It was previously owned by GMA Network Inc.

Since its opening, numerous television series have been broadcast live or taped at the facility, including many shows not broadcast on GMA Network. The complex houses two main studios - the Eastside and the Westside Theaters.

It is a former studio of the longest running noontime show in the Philippines, Eat Bulaga!, which lasted for 23 years.

History[edit]

The complex was inaugurated to usher GMA Network's broadcast in stereovision. In 1987, it served as the live studio of variety shows Lunch Date, That's Entertainment, Vilma! and GMA Supershow. In 1995, GMA Network Inc. constructed the second studio within the Broadway Centrum by renovating the Eastside Theater & renamed as "TAPE Studio, GMA Broadway Studio" that can accommodate 400 studio audiences for its noontime show Eat Bulaga!.[2][3]

In 2010, Eat Bulaga! temporarily used the Westside Studios while the TAPE Studios was being renovated at that time. Diz Iz It! was the last GMA show that used the Westside Studios of Broadway Centrum In 2010. In the same year, the Westside Studios of Broadway Centrum did not have its tenants anymore for GMA Network because some of the network's shows migrated to their very own GMA Network Studios, while TV5 (now The 5 Network) leased and revived the Westside Studios with a new and bigger format. The site was owned by GMA Network and also shared with TV5.

Both Studios of the Broadway Centrum were active during that time, the Westside being leased by TV5 and was used for TV shows of the TV5 Entertainment Group such as Face to Face, The Jose and Wally Show Starring Vic Sotto, P.O.5, Star Factor, Hey It's Saberdey! and Artista Academy and others, while the Eastside Studio was used by the longest-running variety show Eat Bulaga! and daily morning talk show The Ryzza Mae Show.

In 2012, the Empire East Land Holdings, a subsidiary of Megaworld Corporation bought the Broadway Centrum to develop a residential condominium and a lifestyle mall at the site of the studio.[4][5][6][7]

On March 2014, TV5 ended its lease agreement at the Broadway Centrum, particularly at the Westside Studio as an alternate studio of the network as it will transfer to the TV5 Media Center in Reliance, Mandaluyong City.[8][9][10]

The Broadway Centrum became a landmark once again thanks to the popularity of the AlDub loveteam in Eat Bulaga's segment, Kalyeserye where some memorable moments were set at the Broadway.

Demise and fate[edit]

On December 7, 2018, the Broadway Centrum finally ended its long 31-year run as Eat Bulaga! broadcast its last episode there and, since December 8, 2018, has moved to their new state-of-the-art studio, the APT Studios, located in Cainta, Rizal, thus ending their 23-year tenure at the old studio. It is set to be demolish and redeveloped into a high-rise condominium and a mall complex which will be built by Empire East Land Holdings, the 1.7 hectare property's new owners.

Shows produced at Broadway Centrum[edit]

Below is a partial list of programs that have taped episodes at the studios.

References[edit]

  1. ^ Marlon Santeco. "Empire East Land Holdings, Inc. Megaworld Central Properties, Inc. - Promos & Updates". Empireeastrealproperties.com. Retrieved 2016-01-30.
  2. ^ "Broadway Centrum - Quezon City". Wikimapia.org. Retrieved 2016-01-30.
  3. ^ "Archived copy". Archived from the original on 2014-03-06. Retrieved 2014-07-25.
  4. ^ "Megaworld unit Empire East to spend P25B to buy more land, fund projects | Money | GMA News Online". Gmanetwork.com. Retrieved 2016-01-30.
  5. ^ ABS-CBNnews.com (2016-01-25). "Empire East to develop Broadway Centrum property". ABS-CBN News. Retrieved 2016-01-30.
  6. ^ Angela, Krista (2014-06-10). "Empire East acquiring abandoned factory to build new township bigger than Eastwood City". Interaksyon.com. Archived from the original on 2015-07-24. Retrieved 2016-01-30.
  7. ^ http://www.tempo.com.ph/2013/04/05/bye-bye-broadway-hello-eastwood/[permanent dead link]
  8. ^ "TV5 Media Center Groundbreaking Coverage". New Media Philippines. Retrieved 8 August 2012.
  9. ^ "Kapatid network's new home". PhilStar.Com. Retrieved 21 December 2013.
  10. ^ "Bagong Tahanan ng TV5 sa Mandaluyong, Silipin". News5 Everywhere. Archived from the original on 24 December 2013. Retrieved 21 December 2013.