Broken But Beautiful, abbreviated as BBB is a 2018 Hindi romance web series, created by Ekta Kapoor, and available on video on demand platforms and ALTBalaji/MX Player. The series revolves around love, heartbreaks and never ending romance between two individuals. First two seasons are about the story of Veer and Sameera played by Vikrant Massey and Harleen Sethi respectively. The third season introduces a new story of Agastya and Rumi played by Sidharth Shukla and Sonia Rathee respectively.

Ekta Kapoor is an Indian television producer, film producer and director who works in Hindi cinema and soap opera. She is the joint managing director and creative head of Balaji Telefilms Limited, which was founded in 1994. In 2001, Balaji Motion Pictures was launched as a subsidiary company of Balaji Telefilms Limited which is a film production and distribution company. She launched ALT Balaji in April 2017.