Bromsgrove Sporting F.C.

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Bromsgrove Sporting
Bromsgrove Sporting logo.png
Full name Bromsgrove Sporting Football Club
Nickname(s) The Rouslers
Founded 2009
Ground Victoria Ground
Ground Capacity 3,500 (2017 Limit) 4,893
Owner Bromsgrove Sporting Supporters' Trust (2009–present)
Chairman Mike Burke
Manager Brendan Kelly
League Southern League Division One Central
2017–18 Midland League Premier Division, 1st of 22 (promoted)
Current season

Bromsgrove Sporting F.C. are a football club based in Bromsgrove, Worcestershire, England. The club was founded in 2009 and played their first season, 2010–11, in Midland Football Combination Division Two where they ended third. The club currently play in the Southern League Division One Central.


Bromsgrove Sporting club was founded in 2009 as a supporters consortium with the plan to buy Bromsgrove Rovers and take them out of administration. When another owner was found for Rovers it was decided to create a new club instead. On 2 June 2010 Sporting were offered the lease of Victoria Ground after they had promised to make the ground available for Bromsgrove Rovers fixtures too.[1] However in August 2010, Bromsgrove Rovers were expelled from the Southern League, thus allowing Sporting sole use of the Victoria Ground. The Rovers club was subsequently dissolved.

For season 2012–13 Bromsgrove Sporting were promoted to the Midland Football Combination Premier Division due to a reorganisation of that league.[2]

On 10 May 2014, in front of a crowd of 414 at the Victoria Ground, Bromsgrove, Sporting's first team lifted their first piece of silverware, recording a 4–1 victory over Paget Rangers in the final of the Smedley Crooke Memorial Charity Cup with goals by Danny Ludlow (2) & Billy Russell (2).

As of season 2014-15 the league was rebranded Midland Football League (MFL) after the Midland Football Combination merged with the Midland Alliance. Sporting played that season in the First Division of the MFL.

Bromsgrove gained a reputation for being the perennial bridesmaids, finishing 2nd for three consecutive years prior to 2016-17 in a league that offers just the one promotion place. However the 2016-17 season saw the club finish as champions and thus gaining promotion to the MFL Premier Division at last, becoming 'invincibles' in the process as the side remained unbeaten in the league. Sporting also reached the semi finals of the F.A. Vase, before being edged out 2-1 on aggregate by Cleethorpes Town one game from Wembley. Season 2017-18 saw Sporting become champions of the MFL Premier Division at their first attempt, thus achieving back to back promotions and securing a place in the Southern League Division One Central for season 2018-19. The club also won The Worcestershire FA Senior Urn for the second successive season.


Being the in-spirit replacement of Bromsgrove Rovers, Sporting had a much higher average attendance than the other teams in the Midland Football League. Their inaugural season had a home average attendance of 293 and their average for 2016–17 was 671. This increased again in 2017-18 (league and cup combined) to 721.

Sporting's record home attendance was on 11 March 2017 where 3,349 attended the FA Vase Semi-Final first leg match against Cleethorpes Town. The return leg a week later at Cleethorpes attracted a crowd of 1,154. Sporting's record home league attendance at the Victoria Ground to date was on 10th April 2018 when a crowd of 1,423 saw them beat ground tenants Worcester City 2-1 in the Midland Football League Premier Division. The away fixture against Worcester on 26 December 2017 (also played at the Victoria Ground) attracted 1,672 fans. Before the Cleethorpes match the best attended match Sporting had been involved in away from the Victoria Ground was 550 in the final of the Les James Challenge Cup on 6 May 2015 at Bescot Stadium, where they beat Southam United 3-2, with "The Rouslers" taking approximately 450 fans to Walsall.[citation needed]. In 2017-18 the Worcestershire FA Senior Urn final against Lye Town at Kidderminster's Aggborough Stadium, won by Bromsgrove on penalties, attracted 642 spectators.

In 2016-17 Sporting played at step six of the non-league pyramid, and had the highest average league attendance of any team at that level in the country. This achievement was repeated in 2017-18 at pyramid step five level with home league attendances averaging 777. The club was the 49th best-supported team in Non-League football.

Current first team squad[edit]

Note: Flags indicate national team as defined under FIFA eligibility rules. Players may hold more than one non-FIFA nationality.

No. Position Player
England GK Jono Brown
England GK Reece Francis
England DF Marcel Simpson
Republic of Ireland DF Brendan Kelly
England DF Aaron Roberts
England DF Guy Clark
England DF Jack Wilson
England DF Daniel Morris
England DF Josh Quaynor
England DF Craig Jones (captain)
England MF Nathan Binner
No. Position Player
England MF Nathan Hayward
England MF R'Mar Murray
England MF Danny Jackman
England MF John Pykett
England MF Luke Dugmore
England MF Liam Armstrong
England MF Liam Spink
England MF Harry Harris
England FW Richard Gregory
England FW Jason Cowley
England FW Sean Brain

Forward Jason Cowley holds the club's all-time competitive goals record with 75 in 89 appearances, and defender Aaron Roberts holds the record for the most competitive appearances for the club, with 210 to date.


Season Division Pos P W D L F A GD Pts FA Cup FA Vase Other Cups Notes Manager
2010–11 12 Midland Football Combination Division 2 3rd 30 20 4 6 82 27 +55 64 R1,R1 Inaugural season. Promoted to Division 1 after league reorganisation Myles Day / Stewart Brighton
2011–12 11 Midland Football Combination Division 1 3rd 34 19 8 7 94 44 +50 65 R2,Final, R2, SF Promoted to Premier Division after league reorganisation Stewart Brighton / Keith Draper
2012–13 10 Midland Football Combination Premier Division 6th 34 18 6 10 73 54 +19 57 R3,SF, R3, SF Keith Draper / Graham Scott
2013–14 10 Midland Football Combination Premier Division 2nd 34 23 3 8 92 35 +57 72 R1 SF, SF, Won Graham Scott / Adrian Mander
2014–15 10 Midland Football League Division 1 2nd 38 27 5 6 121 41 +80 86 PR R3 Won,

R2, R1

Adrian Mander / Paul Smith
2015–16 10 Midland Football League Division 1 2nd 38 29 4 5 102 41 +61 91 PR R1 R2

Final Final

Paul Smith
2016–17 10 Midland Football League Division 1 1st 38 33 5 0 132 23 +109 104 PR SF R1

Won SF

Promoted to Midland Football League Premier Division Paul Smith
2017–18 9 Midland Football League Premier 1st 42 31 5 6 110 50 +60 98 PR R5 R2

R3 Won

Promoted to Southern Football League Division One Central Paul Smith / Brendan Kelly


Victoria Ground clubhouse

Current technical staff[edit]

Name Nationality Role
Brendan Kelly  Ireland First Team Manager
Andy Mason  England Assistant Manager
Kevin Barry  England First Team Coach
Emma Waters  England Sports Therapist/ Physio
Alan Horton  England U18 Youth Team Manager
Dave Smith  England U21 Manager
Jon Daniels  England U21 Assistant Manager

Current club officials[edit]

Name Nationality Role
John Teece  England book keeper
Dave Stephens  England Football Secretary
Phil Baker  England PR & Liaison Officer
Mike Burke  England Chairman
David 'Shep' Sheppherd  England Apprentice Groundsman
Stephen 'The Rev' Levett  England Club chaplain

Previous managers[edit]