Bruce Morrow is an American radio performer, publicly known as Cousin Brucie or Cousin Bruce Morrow. In an October 2020 interview, Morrow said he received the moniker "Cousin" while in the lobby of his midtown Manhattan WABC studio when an elderly woman once asked him "Cousin, lend me fifty cents to get home" to whom he did give that fifty cents. The name stuck for six decades.

The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than 8,300 terrestrial radio and television stations as well as broadcast networks.