Bulgaria participated in the Junior Eurovision Song Contest for the first time in 2007. Bulgarian National Television (BNT), a member organisation of the European Broadcasting Union (EBU), have been responsible for the selection process of their participants, since their debut in 2007. The first representative to participate for the nation at the 2007 contest was Bon-Bon with the song "Bonbolandiya", which finished in 7th place out of 17 participating entries, achieving a score of 86 points. There has been four absences from the competition, those being in 2009, 2010, 2012 and 2013. Bulgaria's return to the contest in 2014 proved to be successful, when Krisia, Hasan and Ibrahim represented them with the song "Planet of the Children", achieving 147 points and finishing in second place out of 16 participating countries, it compared to Eurovision Song Contest 2017 when the country finished in 2nd place and gained the country's best ever result in a Eurovision competition. They hosted the contest at Arena Armeec in 2015. On 11 June 2016, Lidia Ganeva won the national selection "Decata na Bulgaria sa super", earning the right to represent Bulgaria at the Junior Eurovision Song Contest 2016, in Valletta, Malta. Ganeva performed the internally selected song "Magical Day " at the contest. She received 161 points and therefore finished in 9th place out of 17 participating countries. Their next appearance in the contest was in 2021, where Denislava and Martin achieved the country's worst result to date; 16th place out of 19 participating entries with the song "Voice of Love".

The Junior Eurovision Song Contest 2012 was the tenth edition of the annual Junior Eurovision Song Contest. It took place at the Heineken Music Hall in Amsterdam, Netherlands on 1 December 2012. Dutch broadcaster AVRO was the host broadcaster for the event. For the second time the Netherlands hosted the contest, after hosting the contest in 2007 in Rotterdam. The show was hosted by Kim-Lian van der Meij for a second time, this time joined by Ewout Genemans. The motto for the contest was "Break The Ice".