The Bull Ring is a major shopping area in central Birmingham England, and has been an important feature of Birmingham since the Middle Ages, when its market was first held. Two shopping centres have been built in the area; in the 1960s, and then in 2003; the latter is styled as one word, Bullring. When coupled with Grand Central it forms the United Kingdom's largest city centre based shopping centre, styled as Bullring & Grand Central.

Birmingham is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in Britain – commonly referred to as the second city of the United Kingdom – with a population of 1.145 million in the city proper. Birmingham borders the Black Country to its west and, together with the city of Wolverhampton and towns including Dudley and Solihull, forms the West Midlands conurbation. The wider metropolitan area has a population of 4.3 million, making it the largest outside of London.