Bullard is a small town in Smith and Cherokee counties in the east-central part of the U.S. state of Texas. U.S. Route 69 and Farm-to-Market Roads 2137, 2493, and 344 intersect here, about 15 miles (24 km) south of the larger city of Tyler. Its population was 2,463 at the 2010 census, up from 1,150 at the 2000 census.

Smith County is a county in the U.S. state of Texas. As of the 2020 census, its population was 233,479. Its county seat is Tyler. Smith County is named for James Smith, a general during the Texas Revolution.