Buraidah is the capital and largest city of Al-Qassim Region in north-central Saudi Arabia in the heart of the Arabian Peninsula. Buraydah lies equidistant from the Red Sea to the west and Persian Gulf to the east. It is known for its dates festival which is the biggest in the world with extensive variety of dates. It has been called the city of dates. On November 8, 2021, the United Nations Educational, Scientific and Cultural Organization "UNESCO" included the city of Buraidah among the UNESCO Network of Creative Cities.

The Qassim Province, also known as the Qassim Region, is one of the 13 provinces of Saudi Arabia. Located at the heart of the country near the geographic center of the Arabian Peninsula, it has a population of 1,336,179 and an area of 58,046 km2. It is known to be the "alimental basket" of the country, for its agricultural assets.