Busan International Mobility Show (BIMOS), which first convened as the inaugural exhibition for BEXCO in 2001, is held biennially as part of efforts to promote the regional automotive industry and galvanize the local economy. The show has become an ultra-large scale event that routinely attracts more than one million visitors. It was known as the Busan International Motor Show prior to 2024.

The Genesis G80 is an executive sedan manufactured by South Korean luxury marque Genesis, which is owned by Hyundai Motor Company. The G80 model was previously introduced as the second-generation Hyundai Genesis model (DH) and then rebranded as the G80 in 2016 after Genesis Motor was established as a separate luxury division of Hyundai.