Busan Rock Festival, inaugurated in 2000, is an outdoor music festival that takes place every summer in Busan. It is one of South Korea's longest running modern music festivals. The lineups include acts of various genres such as rock, metal, indie. The admission was free of charge until 2019, when it transitioned into a ticketed event. The festival has undergone multiple fee changes, having costed 65 thousand won in 2019, increasing to 110 thousand won in 2023. Busan Rock Festival has been conducting an artist exchange project by promoting international exchanges.

FireHouse is an American hard rock band that formed in 1984 in Richmond, Virginia, and then moved to Charlotte, North Carolina, where they were signed to Epic Records in 1989. The band reached stardom during the early 1990s with charting singles like "Reach for the Sky", "Don't Treat Me Bad" and "All She Wrote", as well as their signature power ballads "I Live My Life for You", "Love of a Lifetime" and "When I Look into Your Eyes". At the 1992 American Music Awards, FireHouse won the award for "Favorite New Heavy Metal/Hard Rock Artist".