The Button car plan, also known as the Button plan, was the informal name given to the Motor Industry Development Plan, a Hawke government initiative intended to rationalise the Australian motor vehicle industry and transition it to lower levels of protection. It took its name from Senator John Button, the then federal Minister for Commerce, Trade and Industry.

John Norman Button was an Australian politician, who served as a senior minister in the Hawke and Keating Labor governments. He was notable for the Button car plan, which involved downsizing and eventually ending Australia's car industry by reducing tariffs and government protection.