The CBS Building is a 38-story, 491-foot-tall (150 m) tower at 51 West 52nd Street in the Midtown Manhattan neighborhood of New York City. It is the headquarters of the CBS broadcasting network. The building was constructed from 1961 to 1964 and was the only skyscraper designed by Eero Saarinen, who referred to the building as the "simplest skyscraper statement in New York". The interior spaces and furnishings were designed by Saarinen, then Florence Knoll Bassett after the former's death. The building was also the headquarters of CBS Records before the early 1990s.

Louis Dorfsman was an American graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his 40 years with the network.