Camay
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Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask
1948 ad for the product.
Luciana Pignatelli
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Luciana Pignatelli was an Italian princess by marriage, socialite, and beauty spokesmodel for Camay soap and Eve of Roma cosmetics, who later became an author and jewelry designer.
Camay
…people to take a test that tells them which scent best suits their personality and mood. In the 1970s, its television spokesmodels included Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive, and Shelley Long. Other spokesmodels included Katie Boyle, Gail Barclay, Lynn Clayton, Julie…
Villa La Saracena in Santa Marinella, gifted to Luciana Pignatelli by her father, the journalist Francesco Malgeri, and designed by architect Luigi Moretti. Photo by Paolo Monti, 1957.