Camel Trophy was an off-road vehicle-oriented competition that was held annually between 1980 and 2000. It was best known for its use of Land Rover vehicles over challenging terrain. Occasionally called "The Olympics of 4x4", the event took its name from its main sponsor, the Camel cigarette brand.

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR currently builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle; currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles.