Campina Grande is the second most populous Brazilian city in the State of Paraíba after João Pessoa, the capital. It is considered to be the most important city of the Northeastern Brazilian subregion called agreste. It is considered one of the main industrial, technological and educational centers in the northeastern region of Brazil. Settled in the 17th century, the city was officially established in 1864. Campina Grande also has a large cultural agenda, including the world's largest Saint John's Festival, which takes place during the entire month of June.

Paraíba is a state of Brazil. It is located in the Brazilian Northeast, and it is bordered by Rio Grande do Norte to the north, Ceará to the west, Pernambuco to the south and the Atlantic Ocean to the east. Paraíba is the third most densely populated state of the Northeast; João Pessoa, the sea-bordered state capital, and Campina Grande, in the interior, rank among the fifteen-largest municipalities in the Northeast of Brazil. The state is home to 1.9% of the Brazilian population and produces 0.9% of the Brazilian GDP.