The PowerShot products is a line of consumer and prosumer grade digital cameras, launched by Canon in 1996. In 1996 a model of PowerShot was introduced to the market, The PowerShot 600. The production of The PowerShot came shortly after Canon released and subsequently discounted its SV series in 1992 and switched to digital cameras. The PowerShot line has been successful for Canon, and is one of the best-selling digital camera lines worldwide. The PowerShot's success comes its marketing to the general public as a compact and easy to use digital camera.

Digital Imaging Integrated Circuit is Canon Inc.'s name for a family of signal processing and control units for digital cameras and camcorders. DIGIC units are used as image processors by Canon in its own digital imaging products. Several generations of DIGICs exist, and are distinguished by a version number suffix.