The Canton Fair or China Import and Export Fair, is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in Canton (Guangzhou), Guangdong, China. It is the oldest, largest, and the most representative trade fair in China.

A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.