Carla's Dreams is a music project from Moldova, formed in 2012 in Chișinău. The band is composed of an anonymous group of singers and composers who perform their songs in Romanian, English and Russian. Their lead singer, codenamed Sergiu, and his bandmates all hide their identity in public appearances by wearing hooded sweatshirts, sunglasses and a face mask made of makeup. Carla's Dreams rose to prominence in Moldova and Romania upon releasing the single "P.O.H.U.I." with Inna in 2013, and have since then issued nine singles that went on to be number-one singles in Romania.

Masked Singer România is a Romanian reality singing competition television series that premiered on 11 September 2020 on Pro TV. It is the Romanian adaptation of King of Mask Singer and shows celebrities singing covers of famous songs while wearing head-to-toe costumes and face masks that hide their identities. The show was presented by Jorge in the first season and the judging panel consisted of singer-entertainer Horia Brenciu, top-charting singer-songwriter INNA, film producer and writer Codin Maticiuc and online celebrity Ana Morodan.