Casandra Elizabeth Ventura, known mononymously as Cassie, is an American singer, dancer, actress, and model. Born in New London, Connecticut, she began her musical career after meeting record producer Ryan Leslie in late 2004, who signed her to his record label, NextSelection Lifestyle Group. Two years later, Ventura released her debut single "Me & U", which was discovered by rapper Sean "Diddy" Combs; Leslie agreed to partner his NextSelection imprint with Combs' Bad Boy Records for the commercial release of her debut album. The song marked the first of her two entries on the Billboard Hot 100, peaking at number three by July 2006.

Bad Boy Records is an American record label founded in 1993 by Sean "Puffy" Combs. During the late 1990s, the label signed numerous artists including Craig Mack, The Notorious B.I.G., Faith Evans, Mase, 112, Total, The Lox, Shyne and Carl Thomas. At its 1997 peak, Bad Boy was worth an estimated US$100 million.