Celebrity Big Brother 2010, also known as Celebrity Big Brother 7, was the seventh series of the British reality television series Celebrity Big Brother and the final series aired on Channel 4 and E4. It began on Sunday 3 January 2010 and aired for 27 days until the final on 29 January 2010, making it the longest Channel 4 series of Celebrity Big Brother. The series launched with 6.7 million viewers and became the most watched series of Big Brother UK since the eighth regular series in 2007, averaging 3.7 million viewers per night.

Davina Lucy Pascale McCall is an English television presenter. She was the presenter of the reality show Big Brother during its run on Channel 4 between 2000 and 2010. She also hosted Channel 4's Streetmate, The Million Pound Drop (2010–2015), Five Minutes to a Fortune (2013), and The Jump (2014–2017), as well as ITV's The Biggest Loser (2011–2012), Long Lost Family (2011–present), and This Time Next Year (2016–2019). McCall was a regular co-presenter of the Comic Relief annual telethons from 2005 to 2015.