The Cheetah Conservation Fund is a research and lobby institution in Namibia concerned with the study and sustenance of the country's cheetah population, the largest and healthiest in the world. Its Research and Education Centre is located 44 kilometres (27 mi) east of Otjiwarongo. The CCF was founded in 1990 by conservation biologist Laurie Marker who won the 2010 Tyler Prize for her efforts in Namibia.

The cheetah is a large cat and the fastest land animal. It has a tawny to creamy white or pale buff fur that is marked with evenly spaced, solid black spots. The head is small and rounded, with a short snout and black tear-like facial streaks. It reaches 67–94 cm (26–37 in) at the shoulder, and the head-and-body length is between 1.1 and 1.5 m. Adults weigh between 21 and 72 kg. The cheetah is capable of running at 93 to 104 km/h ; it has evolved specialized adaptations for speed, including a light build, long thin legs and a long tail.