Cher Lloyd is an English singer. She was the thirteenth contestant eliminated on the seventh series of the television talent show The X Factor in 2010. Following the show, Lloyd was signed to Syco Music in the United Kingdom and Epic Records in the United States. She released her debut studio album, Sticks and Stones, in 2011, which had two releases: its standard edition and a US version. The album peaked at number four on the UK Albums Chart, while the latter version debuted at number nine in the US Billboard 200. It included the successful singles "Swagger Jagger", which entered at number one on the UK Singles Chart, "With Ur Love", and "Want U Back".

The X Factor is a British television music competition to find new singing talent. The seventh series started on ITV on 21 August 2010 and ended on 12 December 2010. The series saw the creation of boyband One Direction, five boys who entered the competition as soloists. The winner of the series was Matt Cardle. He was mentored throughout the show by Dannii Minogue. After the victory, he released his debut single "When We Collide". A total of 15,448,019 votes were cast throughout the series. It was presented by Dermot O'Leary, with spin-off show The Xtra Factor presented by Konnie Huq on ITV2, who took over from Holly Willoughby.